The Battle Between Corporate Identity and Brand Identity

If you are a designer, you probably love looking at different corporate identities. When I walk the streets of Vancouver, I can’t stop myself from looking at different logos, typography and colours combinations companies have used. This weekend I was in North Vancouver and had lunch at a Persian restaurant called “Zeitoon”. Why did I decide to go to this particular restaurant you ask? Mostly because of their branding and the way it made me feel when looking at it. It was the best looking brand on Lonsdale Avenue so I went in! Luckily the food was also good! However, if the food was horrible, looking at their brand again would make me think that they had a good designer but need a new chef!

Read More »